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Get Real: Sharing Authentic Stories for Long-Term Success, by Christoph Trappe
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This book discusses why organizations and people want to share authentic stories and how to do this to live better lives and allow businesses to grow.
- Sales Rank: #1319000 in Books
- Published on: 2015-11-27
- Original language: English
- Number of items: 1
- Dimensions: 9.00" h x .42" w x 6.00" l, .57 pounds
- Binding: Paperback
- 186 pages
About the Author
Christoph Trappe is an author, global keynote speaker and a top content marketing influencer. He travels around the globe to help organizations and people share their authentic stories.
Most helpful customer reviews
1 of 1 people found the following review helpful.
Great advice for the most effective sales and leadership strategy - storytelling
By Joe Tye
Christoph Trappe has made an important contribution to the growing literature on the power and importance of storytelling for anyone engaged in leadership (including leadership in the family and community, not just the business), sales (and one way or another we are all in sales), promoting nonprofit causes and organizations, or just about any other endeavor that requires you to persuade, influence and inspire others. What makes this book so special is the way the author shares practical how-to strategies for crafting and telling an authentic story, often illustrated with real world examples. In particular, I found his strategies for sharing stories on blogs and social media to be especially helpful.
1 of 1 people found the following review helpful.
I would recommend to anyone looking to get into storytelling in marketing
By John E Lincoln
This book for me really hit the nail of the head. In the online space, there is so much junk. By being authentic you can cut through the clutter. In this book, Christoph teaching you how to do just that. I was really impressive by the vast information the book offers. Ranging from writing headlines to social media to content marketing and even giving real world examples. In particular, I liked some of the subtle points in the book. Like for example, not being perfect when telling stories and how to deal with those setbacks publicly. Overall, great book and one I would recommend to anyone looking to get into storytelling in marketing, which all people should.
1 of 1 people found the following review helpful.
” I love that he encourages readers to connect on a personal ...
By Amazon Customer
As someone not entrenched in the day-to-day practice of online content marketing, I found the book accessible and educational in its scope of both current practices and advice for navigating the complex web of social media options available today. I was most impressed with Christoph’s dedication to encouraging authentic stories and building relationships, among people and organizations. Modern day interactions are often impersonal, even strictly digital or “previously recorded.” I love that he encourages readers to connect on a personal level to engage with others more effectively.
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