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Fuzzy Logic: Intelligence, Control, And Information, by Reza Langari John Yen

  • Published on: 2006
  • Original language: English
  • Binding: Paperback

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Jumat, 17 Mei 2013

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"Management 2nd Edtion", by Gomez-Mejia, Balkin, and Cardy, is an exciting all-new take on principles of management. Ask your incoming students what 'management' is, and they'll talk about the kind of management they know from their own work experience. Managers assign people their hours, they give raises or promotions, they tell people what job to do-the manager, in other words, is 'the boss'. In most other work settings, however, management means something far more important and complex. In addition to people, managers also manage performance, processes, relationships, and more increasingly in today's world, deal with the pressure and flux of constant change.This, coupled with the fact that workplaces have steadily become less hierarchical and more team - and group-driven, means the traditional responsibilities of the manager have gradually been dispersed throughout the organization. Students preparing to work in today's business environment may not start in a corner office with an assistant, but they still need to think like managers and understand the strategic goals of the organization. "Management, 2nd Edition", prepares your students to join a new kind of workplace, one where management is everyone's business and provides many in-text and CD-ROM applications to emphasize this approach.

  • Sales Rank: #3433267 in Books
  • Published on: 2004-01
  • Original language: English
  • Number of items: 1
  • Binding: Hardcover
  • 836 pages

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Senin, 13 Mei 2013

[H491.Ebook] Ebook Free Our Savage Neighbors: How Indian War Transformed Early America, by Peter Silver

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"No recent work of history...has presented such a distinctive―and beautifully resonant―authorial voice."―John Demos, Yale University

The colonial communities of eighteenth-century America were perhaps the most racially, ethnically, and religiously mixed societies on earth. Lutherans and Presbyterians, Quakers, Catholics, and Covenentors, the Irish, the German, the French, the Welsh―groups that rarely intermingled in Europe―were thrown together when they confronted the American countryside. Rather than embracing the inescapable and ever-increasing diversity, the European settler communities had their very existence threatened by the tensions and fears among their own groups. Only through "Indian-hating"―in both military and rhetorical forms―could the splintered colonists find a common ground.In potent, graceful prose that sensitively unearths the social complexity and tangled history of colonial relations, Peter Silver gives us an astonishingly vivid picture of eighteenth-century America. He straddles cultural history, political history, social history, and ethnohistory to offer groundbreaking insights into the seminal forces that continue to shape the United States today. 15 illustrations

  • Sales Rank: #464046 in Books
  • Published on: 2007-11-26
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.60" h x 1.40" w x 6.60" l, 1.67 pounds
  • Binding: Hardcover
  • 432 pages

From Publishers Weekly
The mid-Atlantic colonies of 18th-century America were home to a remarkable diversity of immigrants—Germans, Quakers, Moravians, Englishmen and French, among others. In this exhaustively researched and elegantly written study, Princeton historian Silver asks how all the Europeans lived side by side. The answer, Silver says, is that they were solidified into a single people during the Seven Years' War in the 1750s by the fear of Indian attack. The motley Europeans morphed into white people, defined in opposition to Indians. (An intriguing appendix reveals that colonial newspapers tended to use the adjective white to describe people principally during bouts of Indian war.) But not everyone with pale skin became part of this new people—the most fascinating sections of the book explore why some European settlers, such as Quakers (who were accused of betraying white people's interests), were excluded from the collective. Silver also shows how fears of Indian menace were taken up during the Revolution: patriots shored up a distinctive American identity and claimed that the British were engaging in Indian-like atrocities, such as scalping and cannibalism. Silver's study will change the way scholars think about whiteness and will reshape our understanding of how 13 distinct colonies were knit together into one nation. 13 illus., 2 maps. (Nov.)
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

Review
Penetrates searchingly into a dark chapter of Colonial history. "

About the Author
Peter Silver is an assistant professor of history at Princeton University. He lives in Princeton, New Jersey.

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2 of 2 people found the following review helpful.
An Exciting Look into the Indian Wars
By RJS0607
(Note: This is a shorter version of a professional review I wrote for "Our Savage Neighbors")

Silver's "Our Savage Neighbors" explores the changes British Colonial America experienced during the Indian Wars of the eighteenth century, including chances in colonial society and colonial outlooks on race and class (an "anti-Indian sublime"). Silver uses excellent examples and narratives of real everyday people to present his evidence to the reader and he backs up these examples with ample citations. Every claim he makes, he proves with a source.
However, while Silver's book is well received and liked in professional circles, the heavy research and citations may turn off the casual reader.

1 of 1 people found the following review helpful.
Good read for historians
By gade04
Read for grad school. This title is somewhat misleading as it focuses primarily on Western Pennsylvania.

0 of 0 people found the following review helpful.
Four Stars
By bill
good review

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  • Sales Rank: #137237 in Books
  • Published on: 2004-07-15
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#tweetsmart: 25 Twitter Projects to Help You Build Your Community, by J. S. McDougall

"OK. I’ve got my Twitter account…now what can I do with it?" Sound familiar? #tweetsmart provides the answer with 25 creative projects to help your business, cause, or organization grow. But this isn’t just another social media marketing book—it’s the anti-marketing how-to community-engagement book.

Twitter is not a marketing channel (and should never be used as such) but it is a community of interested, engaged, and influential people. Meeting and getting to know these people can help you build your own community. In this useful guide, you’ll find projects to help you approach your Twitter audience in ways that are strategic, measurable, and fun.

  • Put a new wrinkle on an old contest: "be the 10th person to tweet"
  • Create a hashtag game around your company or products
  • Instead of polling, ask your followers to help you make a product decision
  • Make MadLibs out of your marketing copy or mission statement
  • Hold a scavenger hunt, and relay clues via Twitter
  • Organize a weekly Twitter chat on various subjects
  • Solicit funny product shots, using Twitter’s photo-sharing utility
  • Spontaneously tweet from a store location: "Meet me now and win!"

  • Sales Rank: #431945 in Books
  • Published on: 2012-02-25
  • Released on: 2012-02-22
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.00" h x .22" w x 6.00" l, .34 pounds
  • Binding: Paperback
  • 108 pages

About the Author

Jesse has over 12 years of experience as a web designer, programmer, and web strategist. He speaks about web strategy and content marketing at conferences across the country and is the author of eight books about conducting business on the web. He is the co-owner of Catalyst Webworks, a web design and strategy firm focusing on the book publishing industry with clients across the US. He enjoys skiing, motorcycling, camping, motorcycle-camping, and ski-motorcycling. Currently, he lives in Vermont.

Most helpful customer reviews

1 of 1 people found the following review helpful.
A must-read for building engagement on Twitter
By Janet Fouts
This is a great read. Each chapter delivers an easy way to quickly engage your followers and gain more by understanding the concepts that make Twitter work for business.

Whether it's a scavenger hunt, a Twitter haiku or an on the spot promotion, McDougall give you great ideas and step by step instructions. The QR codes in every chapter are a fun way to deepen the readers engagement with the book too.

Any business, club or group wanting to have fun and engage their following should get this book.

1 of 1 people found the following review helpful.
An excellent collection of Twitter promotion ideas!
By Shawn Hesketh
Who says marketing has to be boring? This quick read contains 25 innovative ideas that you can begin implementing right away to create effective promotions that will engage your audience in fun ways.

Jesse's lighthearted tone and conversational writing style makes this an entertaining read, and his experience in online marketing will help you to avoid common mistakes made by folks who have failed to leverage the power of social media effectively.

1 of 1 people found the following review helpful.
Makes Twitter fun again!
By Andrew Kavanagh
In #tweetsmart 25 Twitter projects are presented in funny, creative, and playful ways.

Creating Twitter projects, games, and contests takes the monotony out of simple Tweeting,
and will entice your audience into more inter-action with you!

See all 11 customer reviews...

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Rabu, 08 Mei 2013

[K239.Ebook] Ebook Free International Intervention in Ethnic Conflict: A Comparison of the European Union and the United Nations, by E. Tannam

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International Intervention in Ethnic Conflict: A Comparison of the European Union and the United Nations, by E. Tannam

Tannam focuses on the role of bureaucracies when dealing with conflict in two international organisations, the European Union (EU) and the United Nations (UN), providing a unique comparative account of their policy-making procedures.

  • Sales Rank: #7230083 in Books
  • Published on: 2014-05-07
  • Released on: 2014-05-07
  • Original language: English
  • Number of items: 1
  • Dimensions: 8.40" h x .80" w x 5.70" l, .90 pounds
  • Binding: Hardcover
  • 199 pages

About the Author

Etain Tannam is Lecturer in International Peace Studies, Trinity College Dublin, Ireland. She is also author of Cross-Border Co-operation in Ireland (Palgrave, 1999) and various international journal articles.

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Selasa, 07 Mei 2013

[X659.Ebook] Free PDF Introduction to General Relativity, by Ronald Adler, Maurice Bazin, Menahem Schiffer

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Introduction to General Relativity, by Ronald Adler, Maurice Bazin, Menahem Schiffer

"he gravitational field equations inh free space"

  • Sales Rank: #565576 in Books
  • Brand: McGraw Hill
  • Published on: 1965
  • Ingredients: Example Ingredients
  • Original language: English
  • Number of items: 4
  • Binding: Hardcover
  • 451 pages

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0 of 0 people found the following review helpful.
... is a spectacular and insightful introduction to the many beautiful results, symmetries and nuances of General Relativity
By Richard A Hutchin
This text is a spectacular and insightful introduction to the many beautiful results, symmetries and nuances of General Relativity. It is suitable for serious students who want to understand the principles behind the familiar equations. Many of the derivations have been elegantly redone providing additional insights.

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Senin, 06 Mei 2013

[S602.Ebook] Ebook In the Wake of the Plague: The Black Death and the World It Made, by Norman F. Cantor

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In the Wake of the Plague: The Black Death and the World It Made, by Norman F. Cantor

The Black Death was the fourteenth century's equivalent of a nuclear war. It wiped out one-third of Europe's population, takingmillion lives. And yet, most of what we know about it is wrong. The details of the Plague etched in the minds of terrified schoolchildren -- the hideous black welts, the high fever, and the awful end by respiratory failure -- are more or less accurate. But what the Plague really was and how it made history remain shrouded in a haze of myths.

Now, Norman Cantor, the premier historian of the Middle Ages, draws together the most recent scientific discoveries and groundbreaking historical research to pierce the mist and tell the story of the Black Death as a gripping, intimate narrative.

  • Sales Rank: #344157 in Books
  • Brand: Harper Perennial
  • Published on: 2002-04-16
  • Released on: 2002-04-16
  • Ingredients: Example Ingredients
  • Original language: English
  • Number of items: 1
  • Dimensions: 8.00" h x .61" w x 5.31" l, .45 pounds
  • Binding: Paperback
  • 272 pages
Features
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Amazon.com Review
One-third of Western Europe's population died between 1348 and 1350, victims of the Black Death. Noted medievalist Norman Cantor tells the story of the pandemic and its widespread effects in In the Wake of the Plague.

After giving an overview, Cantor describes various theories about the medical crisis, from contemporary fears of a Jewish conspiracy to poison the water (and the resulting atrocities against European Jews) to a growing belief among modern historians that both bubonic plague and anthrax caused the spiraling death rates. Cantor also details ways in which the Black Death changed history, at both the personal level (family lines dying out) and the political (the Plantagenet kings may well have been able to hold onto France had their resources not been so diminished).

Cantor veers from topic to topic, from dynastic worries to the Dance of Death, and from peasants' rights to Perpendicular Gothic. This makes for amusing reading, though those seeking an orderly narrative may be frustrated. He also seems overly concerned with rumors of homosexual behavior, and his attempt to link the savage method of Edward II's murder to a cooling in global weather is a bit farfetched.

Cantor wears his considerable scholarship lightly, but includes a very useful critical biography for further reading. While not an entry-level text on the Black Death, In the Wake of the Plague will interest readers looking for a broader interpretation of its consequences. --Sunny Delaney

From Publishers Weekly
The author, currently an emeritus professor at New York University, has had a distinguished career as a medieval historian, and his textbook The Civilization of the Middle Ages has been popular with many students over many years. Here Cantor produces a popular account of one of the greatest disasters ever to befall the people of Europe. The great plague that struck in the mid-14th century, and returned intermittently for centuries thereafter, had a mortality rate of perhaps 40% and consequently ushered in several profound changes. Beginning with a biomedical survey of the disease, the author points out many problems with current beliefs about its origins, transmission and nature. He suggests that in many instances the likely cause of death was anthrax, which has the same initial symptoms as plague. The plague fell on all classes and regions, and the author uses the stories of several individuals to personalize the devastation and its consequences. He makes a particularly compelling case that the death of Thomas Bradwardine, newly consecrated archbishop of Canterbury, had deep repercussions for the development of both science and religion. In some instances the book raises points that deserve fuller treatment, such as the possible role of serpents in the transmission of plague, but the final chapter neatly summarizes the consequences of this calamity. This book will be welcomed by anyone who wants a good introduction to the topic.

Copyright 2001 Cahners Business Information, Inc.

From Library Journal
Cantor (emeritus, New York Univ.; The American Century, LJ 8/99) here looks at the effects of the Black Death on 14th-century Europe. The author believes that our future may be threatened by epidemics as devastating as the Black Death, whether brought on by natural causes or by bio-terrorism. Surveying recent biomedical research on the Black Death, he believes that two diseases were at work in the 14th century the Bubonic Plague, long identified as the major component of the Black Death, and a variety of anti-humanoid Anthrax. The result was devastating, with up to 40 percent of Europe's population dying from the diseases. Among the historical consequences, Cantor believes, was the end of the Plantagenets' Anglo-French Empire, for the Black Death decimated the peasant population that supplied the English kings with the skilled infantry archers that were the backbone of England's military might. This work should appeal to both specialists and general readers and is highly recommended for public and academic libraries. Robert J. Andrews, Duluth P.L., MN
Copyright 2001 Reed Business Information, Inc.

Most helpful customer reviews

30 of 30 people found the following review helpful.
Sloppy and Unsatisfying
By Richard R
This book reads like it was written on a deadline without any serious research. Don't be intimidated by the 230 pages. The large font and small pages disguise the fact that it is little more than a brochure. In the early pages the reader gets hints that it will be a wide-ranging review of causes and consequences of the great European plague of 1348. Suggestions that the labor shortage created when 40% of the population perished led to the destruction of ossified social institutions and paved the way for the Renaissance while fundamentally changing land ownership patterns and the Catholic church. Now that would have been an interesting book.
Unfortunately, it's not this book. The next chapter is little more than an ad-libbed 33-page anti-royalty sermon. The English Princess Joan dies of plague in Bordeaux on her way to Spain. The book's peculiar approach to this event is not to separate and examine the historical strands of consequence so much as to provide an outlet for a strange loathing for medieval nobility. "Joan was a top-drawer white girl, a European princess"; "Most kings filled their roles weakly and uneasily, like third-rate actors playing Hamlet on road circuit in the boondocks"; "Three flunkies of the royal household were dispatched to purvey (that is, extort) food from Devon". Two pages describing Joan's baggage and another four on chapels that English nobles built for themselves. No depth, just a silly down-with-the-crown sensibility while discussing nothing but a string of English kings, and even then without drawing any connections to the plague.
Next come long bios of two Oxford intellectuals, both interesting fellows, but there is no serious analysis of consequences, just that they were smart and they died of the same disease. Like the review of Aquinas' Aristotelian theology and the sad story of Edward Hastings, it's all sort of interesting, but it doesn't have much to do with the plague. The only strong chapter is the discussion of pogroms against Jews in plague-afflicted countries that ultimately led to large Jewish communities in Poland and Ukraine.
The cynical style and lazy disregard for facts can be grating. The book never misses a chance to call someone gay, to stick in pointless factoids about wine, oddly to call the Nile the "great mortality chute" while confusing the direction of its flow. In chapter two, we read that one theory, "a minority opinion", suggests that the 1348 plague was combined with an anthrax outbreak. By chapter eight, we are assured that there is "consensus" that anthrax was involved. Or the throwaway comment that the Ottomans took Constantinople in 1453 "on their way to Bosnia" - not only had the Ottomans defeated the Serbs in Kosovo in 1389, but Constantinople wasn't captured on the way to anything, it was the crown jewel of their conquests.
The shame of it is that readers won't come away knowing much more about the plague and its consequences than they did before. There is still a gap on the shelf for a good book on the topic. "In The Wake of the Plague" is unsatisfying - a sore disappointment

10 of 10 people found the following review helpful.
Avoid this like the Plague
By Dr. Christopher Coleman
Cantor strikes a populist direction with this book. He affects a breezy writing style (one can easily imagine much of his writing as a spoken, off-the-cuff lecture punctuated by more-or-less amusing asides, some of which totally derail his train of thought), the book is short (only 220 pages of text) and there is not a single footnote. The obvious comparison in terms of subject matter is to Barbara Tuchman's A Distant Mirror: The Calamitous 14th Century. Tuchman made a best seller from her remarkable approach in spite of her scholarly writing-style. Cantor's book lacks that sophistication of approach, and is further marred, as other reviewers have already noted, by too much repetition, too many asides, too much unsupported speculation, too many inconsistencies, and too many factual errors. There is some merit to the book, but its flaws far outweigh its worth.
Cantor at his best cites an interesting theory: that the Black Death was not a single disease, but two or more--not bubonic plague alone, but also some cattle-borne disease such as a particularly virulent form of anthrax. Supporting this theory are the Black Death's infestation of Iceland, an isolated island not known to have rats until the 17th Century, the often extremely rapid course of the disease--faster than that of bubonic plague; the lack of typical bubonic plague symptoms in many victims; the evidence that cattle were ravished by the Black Death; and the continued virulence of the plague in winter months when flea hosts would not normally live. The theory is not Cantor's own, but he has researched and supported it in seemingly convincing fashion, but he ignores the actual nature of the disease in its "pneumatic" form. Less adequate is Cantor's chapter "Heritage of the African Rifts", which discusses the three pandemics of smallpox, gonorrhea, and plague and places their origin in "the great mortality chute from East Africa. Certainly that is where the bubonic plague came from after A.D. 500." But in his bibliography Cantor cites William H. McNeill's Plagues and Peoples and says, contradicting his own earlier statement written with such certainty, "McNeill thought the Mongols, their migrations and conquests, were a key to plague history; there may be something in that."
Also of interest, but clearly quirky, was Cantor's chapter on various speculations on the true cause of the Black Death. "Serpents and Cosmic Dust" covers alternative explanations for the "biomedical catastrophe" from the medieval to the present, focusing on two suggestions: the first, that snakes were the carriers; the second, that plague came from outer space. Cantor is kind, although not entirely enthusiastic, about these speculations: at one point he says "It is just possible that medieval writers who placed the origins of the Black Death in serpents dispensing plague as they swam up rivers were on to something." Unfortunately, the only "evidence" he offers is that another historian on an unrelated issue once took medieval writers at their word in the face of academic thought and has since been vindicated. The argument in favor of the cosmic dust theory is basically that it was proposed by eminent astrophysicist Fred Hoyle--what is not mentioned is Hoyle's second career as a well-known science fiction writer. Hoyle's is a fascinating speculation, which only the most flimsy of circumstantial evidence can currently support.
Cantor mentions one fascinating fact in this chapter that needed to be explored much further: plague was not widespread in Poland and Bohemia. This has been explained "by the rats' avoidance of these areas due to the unavailability of food the rodents found palatable." This seems unlikely --elsewhere Cantor points out the relative agricultural wealth of Poland and the Ukraine. Could Polish grain really be considerably different than Western European grain--and what of the anthrax theory, which would have the disease unaffected by the rodent's diet?
Socio-cultural differences between Poland and Bohemia and the rest of Europe would make an ideal testing ground for those theories concerning the effect the Black Death had on society, the arts, and religion. But rather than do any original research comparing plague-ridden and plague-free areas, Cantor merely launches into various criticisms of his colleagues' work in his final chapter, "Aftermath". Cantor examines these theories and subjects them to a much less forgiving critique than the far wilder speculations mentioned previously. Some of these attacks are odd indeed, such as critiquing a book published in 1919! This is the most poorly written and argued part of the entire book, and honestly I cannot tell to what conclusion Cantor comes-whether the Black Death did or did not have any profound effect beyond killing off certain talented individuals.
Finally, the outright errors. Rather than repeat those caught by other reviewers, I'll discuss the extraordinary apparent claim of time-travel. Cantor recounts the story of the le Strange/Talbot family. Richard Talbot inherited the la Strange estate from the dowager Mary upon her "dying in 1396." (Whether this was a plague-related death Cantor apparently deems unimportant.) Later in the chapter we are told "Richard Talbot, newly enriched by the le Strange fortune, got his father out of debtor's prison and the old soldier died of the plague in 1387 in Spain..." How could Richard have paid his father's debts with money he wouldn't receive for nine more years? I cannot account for the chronology of events without either contemplating a typographical error, a rift in the space-time continuum, or a mis-informed or deeply confused author. Hopefully it is the former, and Mary died ten years earlier than Cantor reports; but I am left with the discomforting concern that the dates are correct and Cantor simply speculated on Talbot's source of funds. Unfortunately this is not an isolated error.
While Cantor's book is more up-to-date than Barbara Tuchman's is, I can't recommend it, even as a supplement. It is too deeply flawed on too many levels. I'm left to wonder if some horrible computer virus didn't work its way through the manuscript, decimating the writing and killing at least 40% of the ultimate value of the book. As Cantor says, "It is just possible."

11 of 11 people found the following review helpful.
Unsatisfying
By Richard R
Cantor was once a scholar of medieval history, but this book reads like it was written on a deadline, without any serious research. Don't be intimidated by the 230 pages. The large font and small pages disguise the fact that it is little more than a brochure. In the early pages the reader gets hints that it will be a wide-ranging review of causes and consequences of the great European plague of 1348. Suggestions that the labor shortage created when 40% of the population perished led to the destruction of ossified social institutions and paved the way for the Renaissance while fundamentally changing land ownership patterns and the Catholic church. Now that would have been an interesting book.
Unfortunately, it's not this book. The next chapter is little more than an ad-libbed 33-page anti-royalty sermon. The English Princess Joan dies of plague in Bordeaux on her way to Spain. Cantor's peculiar approach to this event is not to separate and examine the historical strands of consequence so much as to provide an outlet for his loathing for medieval nobility. "Joan was a top-drawer white girl, a European princess"; "Most kings filled their roles weakly and uneasily, like third-rate actors playing Hamlet on road circuit in the boondocks"; "Three flunkies of the royal household were dispatched to purvey (that is, extort) food from Devon". Two pages describing Joan's baggage and another four on chapels that English nobles built for themselves. No depth, just a silly down-with-the-crown sensibility while discussing nothing but a string of English kings, and even then without drawing any connections to the plague. The cynical approach toward the topic, and to the readers, begs the question of why Cantor writes about something he despises (kings), rather than about the subject he chose (plague). The answer, presumably, is that he already knows about kings.
Next come long bios of two Oxford intellectuals, both interesting fellows, but there is no serious analysis of consequences, just that they were smart and they died of the same disease. Like the review of Aquinas' Aristotelian theology and the sad story of Edward Hastings, it's all sort of interesting, but it doesn't have much to do with the plague. The only strong chapter is the discussion of pogroms against Jews in plague-afflicted countries that ultimately led to large Jewish communities in Poland and Ukraine.
The cynical style and lazy disregard for facts can be grating. Cantor never misses a chance to call someone gay, to stick in pointless factoids about wine, oddly to call the Nile the "great mortality chute" while confusing the direction of its flow. In chapter two, he explains that one theory, "a minority opinion", suggests that the 1348 plague was combined with an anthrax outbreak. By chapter eight, he assures us that there is "consensus" that anthrax was involved. Or the throwaway comment that the Ottomans took Constantinople in 1453 "on their way to Bosnia" - not only had the Ottomans defeated the Serbs in Kosovo in 1389, but Constantinople wasn't captured on the way to anything, it was the crown jewel of their conquests.
The shame of it is that readers won't come away knowing much more about the plague and its consequences than they did before. There is still a gap on the shelf for a good book on the topic. "In The Wake of the Plague" is unsatisfying - a sore disappointment.

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