Jumat, 29 November 2013

[S449.Ebook] Ebook Essentials of Marketing Communications, by Chris Fill

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Essentials of Marketing Communications offers a concise and student-friendly introduction to the principles and theories of marketing communications. Written in a lively and engaging style, the book provides you with a coherent and consistent text, blending marketing communications principles and theory with practice. Divided into three parts, the book considers the strategic issues associated with managing marketing communications activities before moving on to look at branding, budgeting and evaluation issues and concluding with chapters on stakeholders, international marketing communications, and the operations and personnel involved in the industry. The book is the essential companion for undergraduate and postgraduate students studying Marketing Communications. It is also an invaluable resource for students studying for professional marketing qualifications, most notably those studying courses offered by the Chartered Institute of Marketing.

  • Sales Rank: #5797093 in Books
  • Published on: 2011
  • Original language: English
  • Number of items: 1
  • Dimensions: 10.39" h x .63" w x 7.72" l, 1.80 pounds
  • Binding: Paperback
  • 412 pages

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Selasa, 26 November 2013

[W846.Ebook] Download Reservoir Formation Damage, Third Edition, by Faruk Civan

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Reservoir Formation Damage, Third Edition, provides the latest information on the economic problems that can occur during various phases of oil and gas recovery from subsurface reservoirs, including production, drilling, hydraulic fracturing, and workover operations.

The text helps readers better understand the processes causing formation damage and the factors that can lead to reduced flow efficiency in near-wellbore formation during the various phases of oil and gas production.

The third edition in the series provides the most all-encompassing volume to date, adding new material on conformance and water control, hydraulic fracturing, special procedures for unconventional reservoirs, field applications design, and cost assessment for damage control measures and strategies.

  • Understand relevant formation damage processes by laboratory and field testing
  • Develop theories and mathematical expressions for description of the fundamental mechanisms and processes
  • Predict and simulate the consequences and scenarios of the various types of formation damage processes encountered in petroleum reservoirs
  • Develop methodologies and optimal strategies for formation damage control and remediation

  • Sales Rank: #2720776 in Books
  • Published on: 2015-10-08
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.40" h x 2.00" w x 7.60" l, 5.12 pounds
  • Binding: Hardcover
  • 1042 pages

About the Author
Faruk Civan is the Martin G. Miller Chair Professor of the Mewbourne School of Petroleum and Geological Engineering at the University of Oklahoma in Norman. He formerly held the Brian and Sandra O’Brien Presidential and Alumni Chair Professorships. Previously, he worked in the Chemical Engineering department at the Technical University of Istanbul, Turkey. Dr. Civan received an Advanced Engineering Degree from the Technical University of Istanbul, Turkey, a M.S. degree from the University of Texas at Austin, Texas, and a Ph.D. degree from the University of Oklahoma, Norman, Oklahoma. All of his degrees are in chemical engineering.

Dr. Civan specializes in petrophysics and reservoir characterization; fossil and sustainable energy resources development; carbon sequestration; unconventional gas and condensate reservoirs; reservoir and well/pipeline hydraulics and flow assurance; formation and well damage modeling, diagnosis, assessment, and mitigation; reservoir and well analyses, modeling, and simulation; natural gas engineering, measurement, processing, hydrates, transportation, and storage; carbon dioxide sequestration; coalbed methane production; improved reservoir recovery techniques; corrosion protection in oil and gas wells; filtration and separation techniques; oil and gas processing, transportation, and storage; multiphase transport phenomena in porous media; environmental pollution assessment, prevention, and control; mathematical modeling and simulation, and solving differential equations by numerical methods including by the quadrature, cubature, and finite-analytic methods.
Dr. Civan is the author of two books, has published more than 330 technical articles in journals, edited books, handbooks, encyclopedia, and conference proceedings, and presented worldwide more than 125 invited seminars and/or lectures at various technical meetings, companies, and universities. He teaches short industry courses on a number of topics worldwide. Additionally, he has written numerous reports on his funded research projects. Dr. Civan’s publications have been cited frequently in various publications, as reported by the Science Author Citation Index.

He is a member of the Society of Petroleum Engineers and the American Institute of Chemical Engineers. and a member of the editorial boards of several journals. He has served on numerous petroleum and chemical engineering, and other related conferences and meetings in various capacities, including as committee chairman and member, session organizer, chair or co-chair, and instructor. Civan has received 21 honors and awards, including five distinguished lectureship awards and the 2003 SPE Distinguished Achievement Award for Petroleum Engineering Faculty and the 2014 SPE Reservoir Description and Dynamics Award.

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Senin, 25 November 2013

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FOCUS ON COMMUNITY COLLEGE SUCCESS, 4th Edition, speaks directly to community college students, delivering strategies for navigating the unique challenges of juggling school, family, work, and living/studying at home. Updated with the most current research, this forward-thinking text continues to strive to improve student retention, motivation, and engagement, as well as offer proof of student progress and course efficacy through the Entrance and Exit Interviews. The fourth edition includes expanded coverage on resilience, with strategies for assessing and building resilience. A revised section on the importance of group work gives students the tools they need to successfully collaborate. Now available with MindTap, a fully online, highly personalized learning experience built upon FOCUS ON COMMUNITY COLLEGE SUCCESS. MindTap combines learning tools--readings, multimedia, activities, and assessments --into a singular Learning Path that guides students through their course. Staley, a leader in the field of motivation, helps students develop realistic expectations of what it takes to learn while encouraging and engaging them with direct applications and immediate results.

  • Sales Rank: #566603 in Books
  • Published on: 2015-01-01
  • Original language: English
  • Number of items: 1
  • Dimensions: 10.70" h x .70" w x 8.40" l, 1.80 pounds
  • Binding: Paperback
  • 416 pages

Review
"[MindTap] is student-friendly. There are different ways that students can find the subject matter engaging by catering to their learning preference styles. It is content-driven. There is a host of information which is well laid out and brings about a higher level of understanding, which encourages time for reflection and application, which is an ongoing process throughout the textbook."

"Customizing [MindTap] to only include what I want is a huge thing to me. Too many programs contain so much that I never use. It is confusing for the students and they often get lost in the material. I like all the attempts of engagement that have been included. Lots of opportunities for students to reflect and answer questions."

About the Author
Constance Staley is a Professor of Communication at the University of Colorado, Colorado Springs, where she has directed the First-Year Seminar Program for nearly 25 of her 40 years in higher education. An award-winning teacher, Dr. Staley is the author of a multimedia training package for first-year seminar instructors, as well as the ground-breaking resource manual 50 Ways to Leave Your Lectern. A well-known name in FYE circles, Staley is a leader in faculty development nation-wide. During a three-year leave from the University of Colorado, Dr. Staley joined an East Coast Fortune 500 company to design and deliver its management and supervisory training. She also represented the university as a Fulbright Fellow, teaching in the former Soviet Union in 1996. Dr. Staley earned a B.A. in education from Ball State University, and an M.A. in linguistics and Ph.D. in communication from the University of Colorado, Boulder. She is the author of Focus on College Success, Focus on Community College Success, and Focus on College Success Concise for Cengage Learning, and the co-author of Focus on College and Career Success with Steve Staley.

Most helpful customer reviews

0 of 0 people found the following review helpful.
Love that I can just rent the book versus buying ...
By Srazon13
Love that I can just rent the book versus buying it. Although after reading it, I kind of wish I would have bought it.

0 of 0 people found the following review helpful.
but great quality.
By Amazon Customer
came looking different with stickers and tape on it from the company it was previously at, but great quality.

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Really helpful for returning students.
By Rccolaman
As long as people understand this book is more geared towards people that have not just graduated from high school I think they will find this helpful. If you are simply coming straight from HS you will likely find this material to be common sense. If I had this book when I did transition from the military to college than I would have gotten actual use out of it instead of taking an easy class. This book will give you the basic tools you need to get back into an academic lifestyle. It can be an anxious time for most and this book help alleviate most concerns.

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Sabtu, 23 November 2013

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  • Sales Rank: #185564 in Books
  • Brand: Brand: Princeton Research Press
  • Published on: 1997-12
  • Original language: English
  • Number of items: 1
  • Dimensions: 8.75" h x 6.00" w x .75" l, .92 pounds
  • Binding: Paperback
  • 242 pages
Features
  • The New Rational Manager
  • Charles H. Bepner
  • Benjamin B. Tregoe
  • Business
  • A New World updated editon

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Obvious why it has been around so long and still greatly used. Now I've read it once I will be going back over it and building my tools.

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I found a 1965 version of the Rational Manager at a garage sale for $1.00 and because I had taken the Kepner Tregoe problem solving training I bought it. What a great book! I then discoverd The New Rational Manager version and got it as well. The books present a very solid and structured methodology with great examples to illustrate their use.

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a timeless classic for process improvement
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Delivering cutting-edge coverage that includes the latest thinking and practices from the field, QUALITY AND PERFORMANCE EXCELLENCE, 7e, International Edition presents the basic principles and tools associated with quality and performance excellence using relevant, real-world illustrations and examples. The text thoroughly illustrates how these basic principles and methods have been put into effect in a variety of organizations. It also illustrates the relationship between basic principles and the popular theories and models studied in management courses. Excellent case studies focus on large and small companies in manufacturing and service industries in North and South America, Europe, and Asia-Pacific.

  • Sales Rank: #5341873 in Books
  • Published on: 2013-04-01
  • Format: International Edition
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.09" h x .98" w x 7.40" l, .0 pounds
  • Binding: Paperback
  • 480 pages

Review
Part I: FOUNDATIONS OF QUALITY AND PERFORMANCE EXCELLENCE. 1. Introduction to Quality and Performance Excellence. 2. Frameworks for Quality and Performance Excellence. 3. Tools and Techniques for Quality Design and Control. 4. Tools and Techniques for Quality Improvement. Part II: PERFORMANCE EXCELLENCE, STRATEGY, AND ORGANIZATIONAL THEORY. 5. Competitive Advantage and Strategic Management for Performance Excellence. 6. Quality in Customer-Supplier Relationships. 7. Designing Organizations for Performance Excellence. Part III: PERFORMANCE EXCELLENCE AND ORGANIZATIONAL BEHAVIOR. 8. Quality Teamwork. 9. Engagement, Empowerment, and Motivation. Part IV: LEADERSHIP AND ORGANIZATIONAL CHANGE. 10. Leadership for Performance Excellence. 11. Performance Excellence and Organizational Change.

About the Author
James R. Evans is a professor in the Department of Operations, Business Analytics, and Information Systems in the Lindner College of Business at the University of Cincinnati. His served as president of the Decision Sciences Institute 1997-1998 and 11 years on the Board of Examiners and Panel of Judges for the Malcolm Baldrige National Quality Award. He has been editor of the Quality Management Journal, published by the American Society for Quality, and served on editorial boards of numerous other journals. Dr. Evans has published more than 90 refereed papers and more than 30 editions of books. During the annual Quality Congress in May 2004, the American Society for Quality presented Dr. Evans and co-author Bill Lindsay with the Philip B. Crosby Medal for writing THE MANAGEMENT AND CONTROL OF QUALITY, 6E. The Crosby medal was presented "for authoring a distinguished book contributing significantly to the extension of the philosophy and application of the principles, methods, and techniques of quality management."

Most helpful customer reviews

0 of 0 people found the following review helpful.
Five Stars
By Doreen Tanya Scott
great

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It was just bad i end up getting a whole different thing and ...
By mauricio
It was just bad i end up getting a whole different thing and I can't even send it back. To be honest it was really bad.

2 of 4 people found the following review helpful.
The book is exactly what I needed but the delivery was a different and disappointing story...
By Coffeebean Crusher
I needed the book for a project and decided to order from Amazon through my Prime account. The book itself was just fine but how it got here was not exactly what I would expected.

The first delivery through USPS was late by a whole day. The heavy paperback book was in an over-sized, very thinly-padded envelope that clearly not designed to protect the heavy content. The envelope was badly broken at the seal and US Postal Services had to taped up the battered and abused envelope ensuring the book wouldn't just fall out. The $125 book was scratched and dent, showing visible battle scars from the abuses taken during transportation all because of total lack of protection.

I contacted Amazon's customer service and a replacement book was order and sent the same day. Unfortunately, it arrived the next day in the same "over-sized, thinly-padded envelope"! Fortunately UPS saved the day this time because it treated the overnight package with far more dignity and respect than Post Office did. The book was still damaged but far less than the first one. I needed the book and honestly did not believe Amazon would change the packaging so I kept the second book.

It seemed like Amazon's shipping protocols called for books to be sent in an envelope. It was acceptable as long as the envelope itself was capable of handling the weight of the content. In this case, someone most definitely picked the wrong envelope for the task! Using Post Office as the first option was yet another poor decision because unlike UPS or FedEx, USPS delivery totally lacked accountability for on-time delivery.

I was sad to see such poor execution and handling of a Prime account order on a rather delicate item that was over $100. What would have happened to other Prime account orders? There was very little care and accountability put into the process. Although customer service cleaned up the mess at the back-end of the process, the entire incident could have easily been avoided completely. Mr. Bezos should hired better quality control people that would most certainly save him a few dollars toward bottom line.

I rated the book itself a 4-star for meeting my needs and Amazon's customer service a 5-star for quick decision making. I also rated the Amazon delivery service a 1-star for lack of quality control and not learning from past errors and mistakes.

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Rabu, 20 November 2013

[T688.Ebook] Download PDF Historians' Fallacies : Toward a Logic of Historical Thought, by David Hackett Fischer

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Historians' Fallacies : Toward a Logic of Historical Thought, by David Hackett Fischer

"If one laughs when David Hackett Fischer sits down to play, one will stay to cheer. His book must be read three times: the first in anger, the srcond in laughter, the third in respect....The wisdom is expressed with a certin ruthlessness. Scarcly a major historian escapes unscathed. Ten thousand members of the AmericanHistorical Association will rush to the index and breathe a little easier to find their names absent.

  • Sales Rank: #194589 in Books
  • Published on: 1970
  • Released on: 1970-12-30
  • Original language: English
  • Number of items: 1
  • Dimensions: 8.00" h x .83" w x 5.31" l, .60 pounds
  • Binding: Perfect Paperback
  • 338 pages

Review
"An important book...in terms of helping an entire generation of scholars who profess to have lost confidence in being historians.""--New York Times Book Review"

Most helpful customer reviews

118 of 121 people found the following review helpful.
Superb analysis
By magellan
Fischer presents a detailed and trenchant look at the problems of historical explanation in this fine book. It is certainly one of the best history books I've ever read, although it's not a history book per se, since it's really a critique of the different explanations historians use. Fischer discusses probably about a hundred or more of these, so you probably won't be able to remember them all, but if nothing else, you'll be more alert to the more common and egregious types of historical errors, and overall, the book is a useful analysis and reminder of the problems and difficulties of writing history. In that regard, it's still a very interesting and worthwhile book.
Some of the fallacies I already knew from philosophy, such as the pathetic fallacy, the fallacy of composition, the post hoc fallacy, and so on, which are already well known. But then there are plenty of others with more abstruse names, such as the "the fallacy of the hypostatized proof." My one complaint enters here, since Fischer would have benefited from a knowledge of logic and philosophy, since he sometimes gives names to fallacies that are well known in logic and philosophy by a different name.
But overall, this is one of the best books on the methods and philosophy of history I've read, and it should probably be required reading for every student of history and professional historian alike.

63 of 65 people found the following review helpful.
An Indispensable Book for the Serious Writer
By Peter D. Kinder
I've read this book cover to cover once and dipped into it on average once a month over the ten years since I first found it. It sits on my shelf with my other "correctives", such as Orwell's "Politics and the English Language". Fischer makes the same points about rhetoric as Orwell at greater length and with far more wit. But, Orwell is the better writer.
Yes, as one reviewer says, Fischer rants a bit, but amusingly and with dead-on quotations from his victims. One will think twice about the errors Fischer cites, if for no other reason than to avoid Fischer's next edition.
Fischer is quite even handed. The first felon he cites was a professor of mine -- and Fischer's -- as an undergraduate. A more generous critic and historian -- and human being -- one won't find. But there he is.
I cannot think of a better gift for anyone who takes persuasive prose seriously. No writer should be without it.

58 of 62 people found the following review helpful.
A Critical Analysis
By Brandon Colas
David Hackett Fischer's thesis is that there is a tacit and analyzable logic of historical thought and that historians can improve their historical thinking by applying this logic to their work. Historians' Fallacies is a successful attempt to make history a discipline better governed by reason. Fischer notes that history is mainly a problem-solving discipline; the historian asks pertinent questions and then develops a logical paradigm to answer them. He acknowledges that history will never be an exact science but it is his goal, by a careful examination of common historical fallacies, to develop a type of logic. Method is necessary in history, and logic makes a method more rigorous and useful. The historian must follow rules to write good, "scientific," history.
Fischer reveals his ultimate goal in his conclusion. He discusses the goals of history and makes an eloquent apology for the historian. He astutely notes that social scientists have never found a justification for history, making illogical arguments to justify their interest in the past. Calling history "fun," saying that history should be studied because it "is there," and stating "everyone needs to know facts" are three poor reasons for a defense of history. Likewise, claiming history provides a creative outlet and that it could prove useful for the future are spurious speculations, at best.
Fischer's apology of history explains that as history becomes more logical, it becomes more useful to society. History can clarify the contexts of contemporary social problems and can help with forecasting, allowing us to discuss future issues before they arrive. History offers theoretical knowledge, helping social scientists understand past conditions that best brought, say, stability and peace. A recognition of these conditions could help calm today's times. History helps people understand who they are, and by giving them an identity, frees them from the tyranny of the short-sighted present. Most importantly, history helps people conceptualize today's problems in today's terms. Effective solutions to problems in the past could well prove disastrous if applied to similar problems today, and an understanding of history lessens this threat. Logical history is necessary to useful history; the two are inseparable.
Fischer's self-proclaimed reason for writing this book was the lack of logical analysis in history. He believes that many historians hold a bizarre hatred towards logic, known as "misology." Despite this anti-intellectual attitude by historians, the use of history as an academic discipline and a social science demands a logical and scientific approach. The analytical philosophy of history is helpful for developing historical thought, but insufficient to actually create the logic that historians need. Fischer takes that next step in his book.
Fischer explains his thesis by taking the reader through the three major steps of a historian's method: inquiry, explanation, and argument. Inquiry begins every legitimate historical endeavor. Thus, the historian must seek to ask questions in the right way, while carefully verifying significant facts. The field of explanation consists of generalizations, narration, causation, motivation, composition, and false analogy. Finally, within the field of argument, there are fallacies of semantical distortion and fallacies of substantive distraction. In each category he discusses various fallacies, often in great detail. His book discusses over one hundred different logical fallacies, and he does not discriminate among giving specific examples from a vast variety of works. These specific examples make logical ideas that seem abstract at first easy to understand. At the end of each chapter, Fischer follows the logical messes by a clean-up attempt where he briefly writes suggestions towards methods that are more logical than those of the historians he has attacked.
A narrow thesis binds the book together, but history is not lacking in poor historians, so the examples come from all of Western history, keeping the reader involved. Fischer's prose is crisp and he tends to throw in delightful phrases to keep the tone light, such as, "a rathole of metaphysical speculation," or a "literary monstrosity." His use of specific and amusing examples prevent the vast number of logical terms from becoming tedious. No holds are barred: Fischer holds high standards for the historian-and rightly so, judging from his presuppositions-and he expects history to be logical and done in a correct manner. This book probably made him few friends, for he attacks contemporaries in his field with the same vigor that he attacks the virulent racist of ages past.
Fisher's major contribution, however, does not come from his deconstruction of others' historical analyses, though this is the majority of the book. At the end of each chapter, he includes concise summaries that offer advice to the historian wanting to avoid the previous logical fallacies. His deconstruction is vital to actually view bad history in progress. But his constructive suggestions are excellent for those who would write good history. His summaries are excellent in understanding exactly what he wants from a logical historical thought. Historians who consciously use his positive suggestions, while avoiding the logical fallacies he mentions will find themselves on the right track to creating works with significance. A sound and logical structure is necessary is history. Too many problems occurred in the past because of a misconstrued construction of previous events, and Fischer takes a giant step towards limiting the same mistakes.

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Santé, bien-être (1985) - Raymond HULL Vouloir c'est pouvoir - ÉDITIONS DE L'HOMME

  • Sales Rank: #8081304 in Books
  • Published on: 1979
  • Original language: French
  • Number of items: 1
  • Dimensions: .71" h x 5.31" w x 7.99" l,
  • Binding: Paperback
Features
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Selasa, 19 November 2013

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About Lonely Planet: Since 1973, Lonely Planet has become the world's leading travel media company with guidebooks to every destination, an award-winning website, mobile and digital travel products, and a dedicated traveller community. Lonely Planet covers must-see spots but also enables curious travellers to get off beaten paths to understand more of the culture of the places in which they find themselves.

  • Sales Rank: #59944 in Books
  • Published on: 2016-04-19
  • Original language: English
  • Number of items: 1
  • Dimensions: 6.02" h x .43" w x 4.17" l, 1.10 pounds
  • Binding: Paperback
  • 160 pages

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1 of 1 people found the following review helpful.
Very convenient
By Fx3
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Instant PageSpeed Optimization, by Sanjeev Jaiswal

In Detail

PageSpeed is an important aspect of web design and site management. It is a Google measure of how well the site performs to technical measurements. PageSpeed can be measured using Google’s own tool or a browser plugin. It is used to score sites in indices, and is important from a UI view as it forms a large part of the success of your site.

Instant PageSpeed Optimization is a practical, hands-on guide that provides you with a number of clear, step-by-step exercises, which will help you to take advantage of the real power that is behind web optimization techniques, and give you a good grounding in using it in your websites.

The book explores topics like HTML standards used for optimization, minifying scripts, and taking care of images, and solves the common errors that users do unknowingly. It will take you through a number of clear, practical recipes that will help you to take advantage of all the possible technologies to make your websitess efficient, fast, and accurate. You will not only learn basic standards to optimize your websites, but you will also learn some advanced level methods such as Apache handling, Flush methods, making AJAX cacheable, setting up browser caches, and reducing image size using CSS sprites.

If you want to take advantage of all the necessary methods to make your website faster and efficient, then this book is a must-have.

Approach

Filled with practical, step-by-step instructions and clear explanations for the most important and useful tasks. Instant PageSpeed Optimization is a hands-on guide that provides a number of clear, step-by-step exercises for optimizing your websites for better performance and improving their efficiency.

Who this book is for

Instant PageSpeed Optimization is aimed at website developers and administrators who wish to make their websites load faster without any errors and consume less bandwidth. It’s assumed that you will have some experience in basic web technologies like HTML, CSS3, JavaScript, and the basics of networking, as well as knowing how to edit Apache configuration.

  • Sales Rank: #2333550 in eBooks
  • Published on: 2013-09-25
  • Released on: 2013-09-25
  • Format: Kindle eBook

About the Author

Sanjeev Jaiswal

Sanjeev Jaiswal is a computer graduate with four years of industrial experience and more than six years of web development experience. He extensively uses Perl and GNU/Linux for his day-to-day work and also teaches Drupal and WordPress CMS to bloggers. He has worked closely with major clients such as CSC, IBM, and Motorola mobility.

Sanjeev loves teaching technical functionalities to engineering students and IT professionals and has been teaching since 2008. He founded AlienCoders (http://www.aliencoders.com) based on the principle of "learning through sharing" for Computer Science students and IT professionals in 2010, which became a huge hit in India among engineering students.

He usually uploads technical videos to YouTube on his channel "AlienCoders". Sanjeev has a huge fan base on his site and on YouTube because of his simple but effective way of teaching and his philanthropic nature toward students.

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  • Published on: 1800
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